For artists like Landon Adler, the app known for viral kingmaking is a pit stop on the way to a career of tours and sold-out venues. We met up with him in L.A. to chop up some beats – the memes and TikTok’s music scene.For artists like Landon Adler, the app known for viral kingmaking is a pit stop on the way to a career of tours and sold-out venues. We met up with him in L.A. to chop up some beats – the memes and TikTok’s music scene.
Read MoreWe learned why the creator is leaving his million-subscriber YouTube channel behind upon graduating from college — and met the true friends he made along the way
Read MoreWe explored Sacramento with the host of “Dissect” to learn about his twenty-year odyssey to making one of the world’s biggest music podcasts — and what it took to get acquired by Spotify
Read MoreNGL writes on how we as creatives often need to step back and reevaluate in order to move forward — even if it appears like we’re stagnating from the outside looking in
Read MoreTo rebuild our social fabric, we need to rethink how we communicate. Creators are looking to the past in shaping the third spaces of the future.
Read MoreNew creator tools are changing the way we talk about our favorite athletes. For trust and access to flourish, personalities will need to prioritize not only distribution, but also accountability.
Read MoreAs the journalist-turned-creator inspires a new generation to embrace their curiosity, we spent the day with Cleo to better understand her trademark optimism that makes it all click
Read MoreOur online ecosystems now play an outsized role in our relationships, culture, and values. Yet the strongest communities will emerge from the creators who can successfully bridge the physical and the digital.
Read MoreThe kids who camped outside the Supreme store are now major players in the new economy. On how the drop model revolutionized commerce – and why creators are uniquely positioned to win big.
Read MoreNGL writes on the marriage of media and commerce – and why the creator economy’s future is for the builders, together
Read MoreWe went behind-the-scenes with Isaiah Shepard to offer a lens into the dueling identities at the core of his artistry - and how lived experiences led him to the television show he's pitching
Read MoreNow more than ever, viewers want to form real connections with their favorite storytellers. As creators, it’s on us to optimize for impact over attention.
Read MoreHe worked at Cold Stone for nearly a decade before growing an audience on TikTok. 14 million followers later, he raised $1.5 million to open his own shop in New York City. Welcome to Dylan Lemay’s Ice Cream World.
Read MoreSpanning several conversations that took place over the course of a year-and-a-half, Rishi Mahesh opened up about viral tweets, his acting career, and that one time Hasan Minhaj reacted to his sketch
Read MoreNGL writes on our vision to build something the creator community can be proud of
Read More86% of young Americans say they want to become an influencer — what does that mean for the promise of a creator middle class?
Read MoreCreators like us are small companies. For Essay 1.5, we looked at Matthew "Nadeshot" Haag and the steps he took to build the world of 100 Thieves.
Read MoreIn 2013, Donald Glover built the evergreen world of "Because the Internet." But just prior, the artist was dealing with loneliness, struggling to figure out his purpose in life. For Essay 4, we take a look at Glover's journey towards finding beauty in existential dread.
Read MoreA recent college graduate drives north to try and figure his life out.
Read More1,000 True Fans. Never-Ending Niches. And Tyler, the Creator. For Essay 2, we took a look at how there’s never been a better time for creators to monetize their weirdness online.
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